SkyServe is sensor agnostic "Insights-as-a-Service" edge computing platform on-board satellites, providing inferences to industries, system integrator, and geospatial developers.
We are seeking a Marketing Lead who combines space sector understanding with strategic communications expertise to build the SkyServe marketing function from the ground up - bridging technical excellence with business impact. You will architect and drive end-to-end marketing, PR, and communications strategies that elevate SkyServe’s brand and market relevance across private enterprise buyers, government agencies, and defence stakeholders.
This role requires familiarity with space technologies, defence procurement cycles, government communications norms, and commercial GTM strategies, and will be responsible for building and leading a high-performance marketing team.
Strategic Brand and GTM Leadership
Define and execute SkyServe’s integrated marketing strategy across all product and service lines.
Establish SkyServe’s brand identity and positioning in both commercial and government/defence markets.
Build differentiated value propositions that resonate with technical buyers, mission owners, and C-suite leaders.
Develop strategic go-to-market frameworks for product launches, solution campaigns, and cross-sector outreach.
Technical & Product Marketing
Partner closely with engineering, product, and mission delivery teams to extract deep technical insights.
Translate complex technologies (e.g., satellite platforms, ground systems, space services) into clear, compelling narratives for diverse stakeholder audiences.
Oversee creation of technical collateral — whitepapers, case studies, product briefs, launch narratives, website content, and executive presentations.
PR, Corporate Communications & Thought Leadership
Drive proactive PR strategies for announcements, mission milestones, stakeholder communications, and major partnerships.
Build SkyServe’s executive thought leadership presence across industry forums, government engagements, and defence tech platforms.
Serve as the primary lead in communications with press, analysts, and industry bodies.
Brand Campaigns & Market Positioning
Conceptualise, develop, and execute integrated brand campaigns that cohesively represent SkyServe’s full portfolio of offerings.
Design differentiated messaging frameworks tailored for diverse audiences, including: Investors and strategic partners
Government and defence stakeholders
Prospective talent and the broader public, positioning SkyServe as a next-generation space brand of choice
Geospatial companies, enterprise customers, and downstream application partners
Global space ecosystem stakeholders
Ensure brand narratives balance technical credibility, strategic relevance, and aspirational storytelling across all communication channels.
Drive consistent brand recall and trust across commercial, institutional, and international markets.
Stakeholder Engagement & Marketing Enablement
Forge strong alignment between marketing, sales, business development, and product leadership.
Enable commercial teams with technical collateral, GTM plays, competitive intelligence, and customer insights.
Support proposal and tender narratives for government and defence engagements.
Craft stakeholder journeys for agencies, integrators, and enterprise buyers.
Team Building & Operational Excellence
Recruit and lead the full marketing function, including digital, content, PR, events, and analytics capabilities.
Define KPIs, processes, and organizational rhythms that support cross-functional delivery excellence.
Manage agency partners and external vendors aligned to strategic priorities.
Market Intelligence & Competitive Insight
Conduct continuous research on space market trends, competitor movements, regulatory changes, and ecosystem shifts.
Translate insights into strategic recommendations and positioning opportunities.
4+ years in marketing, communications, or strategic positioning roles with space tech, aerospace, defence, or deep-tech companies — preferably with direct exposure to government/defence engagement.
Demonstrated experience in PR, external communications, agency management, or multi-channel marketing execution.
Strong track record of partnering with technical leadership to develop credible space sector positioning.
Strong understanding of space technology stack (satellite platforms, ground systems, missions, applications).
Comfortable engaging with institutional, defence, and commercial stakeholders.
Exceptional written, verbal, and executive communication skills.
Ability to balance strategic thinking with hands-on execution.
Collaborative team leader capable of scaling a marketing organization.
Experience supporting government or defence procurement communications, proposals, or stakeholder briefings.
Familiarity with international space ecosystems, policy, and institutional engagement channels.
MBA or advanced degree with a focus on marketing, strategy, or tech management.
Significant improvement in SkyServe’s market visibility and brand trust across both private and government/defence segments.
Strong pipeline support through technical positioning and tailored narratives.
Successful launch of integrated marketing programs that achieve measurable engagement and business outcomes.
A well-structured, high-performing marketing team aligned to business priorities.
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